Last year L’Oreal said to have invented a new ingredient called Pro-Xylane, that would be used in various of their anti-aging products which would revolutionize the cosmetic market.

Nowadays, we could find this ingredient in their product line called Absolue Premium BX, a line of cosmetics that helps regulate the fluctuation of hormones that could cause aging symptoms. 10 years a go l’oreal developed their products with young girls in mind forgetting about the mature woman whom they thought did not purchase many beauty creams. They finally realized that these mature women did in fact want to purchase cosmetics but had nothing that really catered to them.

so l’Oreal along with many other companies now have turned their marketing campaigns around and are now developing specific creams for women 40 an older who in reality love to take care of their skin as well as their younger sisters.

source cosmeticsdesign